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ANDRI ÁSGRÍMSSON X MUNDI
The Icelandic musician Ásgrímsson soundtrack ‘Harmabót’, a Dazed Digital film featuring Mundi’s AW10/11 collection
DD: How old are you?
Þórður Ingi Jónsson: I’m 16 years old.

DD: Where were you born and where do you live?
Þórður Ingi Jónsson: I was born in Reykjavik and have lived on the west side, in 101 Reykjavík, since I was born, in the cold, harsh, volcanic wasteland of Iceland. It’s a hard-knock life what with all the passages to hell that spew toxic fumes and melt faces all day. We’re getting good at annoying Europe by means of economic terrorism and stopping flight traffic. Everything is going straight to hell over here, I predict full scale rioting and anarchy…
Original article |||HERE|||

This is iceland at its best… music, design and fashion combination, riding the after effects of volcanic wasteland. Im so ready for their hard-knock life.

Here is more on local fashion designers & the Reykjavik Fashion Festival |||HERE|||

The Iceland Design Center also organised a design event in Reykjavík called Design March, which covers all sides of Icelandic design (product, graphic, architecture, fashion etc.) You can read more about it here |||HERE|||